I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance…. Unless you have a lot of passion about this, you’re not going to survive. You’re going to give it up. So you’ve got to have an idea, or a problem or a wrong that you want to right that you’re passionate about; otherwise, you’re not going to have the perseverance to stick it through.
I have returned to what this brand is about. Designing. For the last 3 months I haven’t done any…any. The longest hiatus I’ve ever had. Between moving to Los Angeles, starting a new job and trying to blog, somehow my designing just stopped. That is so crazy. Last summer (2013) I had a crazy formula going. For a while I was making 2 or 3 designs a day. I was a factory. A machine. I had it down. Naturally not all of those designs would make it into production but I was zooming. I thought to myself, “I have this figured out now.” I was even going back to my designs that I had made in my first year or two of the company and was revamping them. I took a moment to compare my designs from my first couple years to my designs now and thought to myself…wow I’ve come a ways. I’m not comfortable with saying that I am some master designer, but I did feel like my concepts were coming together better, cleaner. And now…well now I feel like I’m starting all over again, haha, even forgot some of my Adobe Illustrator keyboard shortcuts.
I guess you use it or loose it. That’s the way it is with anything. You have to seek out your craft, it won’t seek you out. If I am going to get better at this I have to keep it on my mind and consciously move towards it. You have to put your rudder in the water and move towards your destination. If you fall asleep in the boat you’ll wind up miles off course. Today I feel like I just woke up. Luckily I had my years of plenty to store up for my few months of famine. It took years for me to work up the ability to create something like the La Mer collection and I don’t want to have to start from scratch. I want to stay at this level. Create cohesive collections, have good on location photo shoots.
There are many facets to a brand and I am trying to expand them. For my entire first year of business my brand consisted of 5 shirts and a bag. Now I have a Website, Online Store, Tumblr, Facebook, Twitter, Instagram, Pinterest and more. I’ve also recently started blogging with original content. I feel like I am pouring out so much of my mind into the world that I don’t have any left. I am communicating in more mediums than I ever have in my life and at times it seems like there isn’t any more up there to give. There is more to give. There are more stories I want to tell, more passion I want to put into my design, there are other inspirations to find. There is more fuel to this fire.