RS Night School I Acronym Co-Founder Errolson Hugh
I watched this speech in its entirety from Errolson Hugh who has become one of my favorite people to listen to on the topics of design and starting a brand. In it he goes over his approach to competition and how to survive in a market where you're a small fish in a big pond. How to compete with companies that have more resources than you and carve out your own space.
One of my favorite parts of this talk is how he goes over his design philosophy to look for the influences that other designers used when coming up with something instead of copying the end result. Really great stuff!