Consistency in Business: Red Dead Redemption

Consistency in Business: Red Dead Redemption

I find I’m so excited that I can barely sit still or hold a thought in my head. I think it’s the excitement only a free man can feel. A free man at a start of a long journey whose conclusion is uncertain.

Red, Shawshank Redemption



I am sitting in my apartment in twilight.  The kind of soft light that my mom always told me would ruin my eyes.  The gas stove flame blue light of my external hard drive is flashing as I backup everything.  Ben Howard plays in the background.  Today was one of those days where I did all of the little things.  Wrote a few blog posts, posted to Instagram, packed orders. One of those days where you think, “Man if I can just dot all of my I’s and cross all of my T’s this can work.”  There is a quote that I read from Kenyatte Nelson who was once Esquire (I’m more of a GQ man) Magazine’s Well Dressed Real Man of The Year

“Man at his best, in fashion or fatherhood, exercises unyielding passion and understands that incremental effort can yield exponential results.”

I like that, “Incremental effort can yield exponential results.” If I could just be somewhat of a robot.  Wake up every day and do the same tasks over and over again that will inch me closer and closer to my success.  Daily consistency.  If only every day I could do this


Wake up without hitting snooze

Make breakfast (A real breakfast, not the same instant oatmeal I eat every day)

Pack a lunch  (This one I’ve actually become really consistent at, gold star for me)

Get into work a little bit early to miss traffic (LA…sigh)

Absolutely murder everything at work (As in deadlines…not people)

For lunch go to the ground floor tables and hammer out some content on my laptop

At the end of lunch go back up to my floor and kill some more work

Get off a little bit early to avoid traffic (Los Angeles again)

Get home when it’s still light out (Winter is coming)

Pack orders

Hammer out a couple blog posts

Post on all my media networks

Pop out a couple designs

Post to Instagram when Iconosqure (Formerly named Statigram…yeah I just learned the name changed too) says I should

Go to the gym and lift

Email prospective blogs

Email prospective stores

Read a marketing book (Still trying to finish Punk Marketing…been going on like 3 years now…sigh)

Have devotions (Gotta stay grounded)

Go to bed early enough so that I can wake up


This list isn’t even that bad and I can’t accomplish it all.  If only I was consistent like Mr. Rogers.  Every time coming inside wearing a cardigan, and always changing to his inside shoes.  Man…what a guy.  They don’t make em like that anymore. That discipline.  I am reminded by that scene from Shawshank Redemption.  Where Andy writes a letter every week to the government for six years to get money to help their library.  I think about what that kind of dedication can accomplish. I wish I had it.  In this world of hare’s I want to be the tortoise.  This is one thing that I believe that is standing between where I am now, and where I want to be in this business of fashion.

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